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WHO'S BEHIND THIS?

Hi. I'm Robert Reinhardt, author of the original Flash Bible series (Wiley) and Video with Adobe Flash CS4 Professional Studio Techniques (Adobe Press). I'm building videoRx.com to enable web professionals and content producers to deliver high quality video for any web or desktop project. I've been involved with video production, encoding, and deployment for over ten years. I've built video bitrate calculators and encoding guidelines, published in my books and on Adobe's site. Most recently, I provided the encoding services for Nike SB's acclaimed Debacle documentary, one of the first ever full-length 720p HD web experiences for skateboarding on the web.

WHAT IS IT AND WHO NEEDS IT?

videoRx.com is an online video encoding and (in the near future) deployment service. The core mission of the service is to make it easy for anyone to get optimal video compression quality without much, if any, client-side technical awareness of the video encoding process. Anyone can sign up for an account and begin uploading source files: video files that your clients provide to you to put on their sites, or video you output from a video editing or effects tool, such as Adobe After Effects, Adobe Premiere, or Apple Final Cut Pro.

HOW DOES IT WORK?

After the video is uploaded, the service automatically analyzes your uploaded file for motion complexity and creates a thumbnail video preview of the source file. You can then create a preset to encode the video to the specifications you need. Wizard (or "Rx bot") presets don't require you to know anything about low-level technical details of the video encoding process. Wizard presets also enable you to quickly create a multibitrate (or MBR) video experience that you can deploy with Adobe Flash Media Server 3.5 or (in the near future) host from videoRx.com. You can upload source files (up to 3GB), create presets, and review all encoded output without any service fees. If you like the results of our encoding process, you can choose to buy the encoded output with credits purchased from videoRx.com.

WHY IS IT BETTER?

So what makes videoRx different than other video encoders or services? Simply put, videoRx creates customized video output tailored to each video source file. The wizard preset calculations apply all of the work I've put into video bitrate formulas for AVC/H.264 and FLV codecs, and integrate the detailed data gathered from the service's motion analyzer to encode the best possible quality at a video and audio bitrate suitable for your project needs. A fast action movie trailer will have a higher bitrate then a low activity video such a talking head interview. Video is encoded with professional software proven in the industry--the service doesn't use just one encoding solution. Over the last four years, I've conducted extensive tests to compare the video output from industry-standard high-end video encoding systems.

THIS IS ONLY THE BEGINNING!

The service is currently offered on a beta test basis. Anyone who signs up for an account during our beta phase automatically receives 20 credits to try out the service. So go ahead and start uploading! Thank you for coming to videoRx.com.

- Robert Reinhardt